New Ways to Leverage Games With Highly Clinical Teams

“Our team is really tenured and clinical … we can’t use learning games.” Sound familiar?

In the demanding world of pharmaceutical education and promotion, being able to capture and hold a learner’s attention is key. Medical or learning games with customized content have become a powerful tool.

Highly clinical sales teams, medical affairs professionals and specialized healthcare providers are often very focused on understanding the data related to a compound or product. For this audience, there can be resistance to using a game format to educate or train on this material, which may be perceived as an oversimplification of the information.

Join us for this LTEN webinar, sponsored by Red Nucleus, as we help you choose the right platform for learning games, whether it be touchscreen, web-based or even mixed reality. Using case studies, we will explain how different mechanics, drivers and dynamics can make content more memorable, while appealing to a highly clinical audience.

Our Red Nucleus speakers – David Noonan, senior director, business development, and Kevin Millar, senior vice president, creative & medical science – will demonstrate a variety of ways in which games are being used to bring medical or real-world clinical data to life and show you:

• Why learning games deliver value, especially for highly clinical/tenured audiences.
• A spectrum of approaches to developing learning games for a variety of situations (case studies).
• Specific ways to get started today in any organization.

Register today for this free, LTEN webinar.  (Not an LTEN member? Join today and realize the value.)

Presenters:

David Noonan, Senior Director
Red Nucleus

Kevin Millar, Senior Vice President, Creative & Medical Science
Red Nucleus