Data-Driven Approaches: Measuring Success Beyond Certification for Product Launches, POAs and NSMs

Traditional methods for measuring the success of product launches, plan of action meetings (POAs) and national sales meetings (NSMs) include curriculum development and delivery on-time, within budget and certification for all field teams. But what if success was more than simply checking these boxes? A deeper value can be derived from these massive logistical and financial expenditures to demonstrate their lasting impact on learning retention, long term behavior change and productivity in the field.

In the third of three LTEN webinars in the “A Data-Driven Approach to Optimize Product Launches, POAs and NSMs” series, sponsored by ACTO, you will hear about the importance of monitoring early performance indicators such as field coaching reports and resource usage, and how to leverage data to implement post-event reinforcement. You’ll hear from Lisa Dreher, associate director, national sales training for Currax Pharmaceuticals; Dave Noonan, senior director business development for Red Nucleus; and Jimmy Christie, senior commercial training manager for ACTO as they show you how to:

• Analyze data to uncover competency gaps, faster.
• Utilize video coaching and field coaching reports for pull-through.
• Leverage event materials for post-event resources.

Whether you’re a seasoned training professional or a newcomer, this webinar series will provide a blueprint on how to leverage new data insights to help make informed decisions on things like pre-work curriculum, live event content and post-event pull-through that will change what  product launch, POA and NSM success looks like.

Register today for this free, LTEN webinar.  Not an LTEN member? Join today and realize the value.

View on demand:

• February 28: Data-Driven Approaches: Developing a Strategic Product Launch, POA or NSM Pre-Event Plan
• March 14: Data-Driven Approaches: Building a Framework for a Successful Product Launch, POA or NSM

Presenter:

Lisa Dreher, Associate Director, National Sales Training
Currax Pharmaceuticals

Dave Noonan, Senior Director Business Development
Red Nucleus

Jimmy Christie, Senior Commercial Training Manager
ACTO 

Jimmy’s mission is to inspire others to become the best version of themselves. With a passion for technology, he lives this daily at ACTO while also accelerating, enhancing and evolving the way we learn.

Previously, Jimmy worked at Janssen BioTech and AstraZeneca Pharmaceuticals in learning & development. Throughout his time at both companies, he was tasked to find, implement and execute on the top learning technologies in the industry and share how learning can become a strategic driver for performance. He’s explored and implemented AI solutions as well as the AR/VR world for immersive learning experiences and has taught new-hire classes of field reimbursement access specialists.