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Engaging HCPs: Strategies for Rare Disease Markets
July 18 @ 12:30 pm - 1:30 pm EDT
Commercial teams who are responsible for rare disease or ultra-rare disease therapeutics must seek and embrace different methods as they work to influence internal and external decision-makers. These are important variations from traditional non-rare disease methods.
As such, learning & development (L&D) must also consider its divergence from a traditional approach to curricula development. Additionally, L&D must seek ways to inspire learners to continuously learn. Rare disease patients are counting on the expertise of commercial teams.
Join us for this LTEN webinar as Peter W. Carbone, CEO of Mindset Effect Consulting, provides key insights related to the markets of rare diseases, the reasons the approach must differ from non-rare disease methods and the use of a framework to help motivate relevant commercial teams.
At the webinar, you will learn about:
- Defining rare (orphan) diseases.
- How L&D’s mission must be to always help commercial teams sustain the hope of rare disease patients.
- Ways L&D can lead the charge to becoming a stronger voice for rare disease patients.
- The mindsets required for rare disease commercial teams.
- Tips on how rare disease commercial teams can work to inspire key decision makers to act on behalf of rare disease patients.
Attendees of this webinar will be entered into a drawing to win one of 10 copies of Peter W. Carbone’s book, The Rise (Rare Disease) Selling Framework.
Register today for this free, LTEN webinar. (Not an LTEN member? Join today and realize the value.)
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Peter W. Carbone is the founder and CEO of Mindset Effect Consulting. He has 25 years of life sciences field, operations, leadership and learning & development (L&D) experience. He worked for multiple Fortune 500 life sciences global organizations, where he found a passion for becoming a voice for rare disease patients. This passion led to his decision to write and publish The RISE (Rare Disease) Selling Framework. He hopes to become an even stronger voice for rare disease patients with his new endeavor, Mindset Effect Consulting.