Webinar: Gaining Virtual Access to HCPs

Tuesday, May 18
11 a.m. ET/8 a.m. PT

While research shows that physicians believe sales rep engagements will approach pre-COVID levels, they also see a decrease in face-to-face meetings in exchange for virtual engagements. The good news is that after a year of learning to sell virtually, healthcare sales organizations are beginning to hit their stride. The bad news is that this is causing significant competition for virtual HCP access.

Sales representatives must now adopt prospecting skills that they have not used before to stimulate interest, navigate stakeholders and gain virtual access. Additionally, those who do earn the HCP’s time struggle to position the value of their solution in a way that connects to a constantly changing environment.

Join us for this 30-minute LTEN webinar, sponsored by Richardson Sales Performance – Healthcare, as we equip you to adapt to this competitive and dynamic environment by doing three things:

• Developing a clear value statement.
• Approaching the gatekeeper as an ally by articulating how the solution could also benefit them.
• Ensuring that you are set up for a successful meeting – virtual or in person – to make the most of your time together.

About the Presenters:

Rebecca Cassilly, Senior Training Consultant
Richardson Sales Performance Senior Training Consultant Rebecca Cassilly calls on her 23 years’ experience in the Financial Services Industry, much of that in a leadership capacity, with each assignment. Her energy and enthusiasm, combined with a strong participant-focused approach to facilitation, helps to put sales managers and representatives in a position to rapidly change behavior and adopt industry best practices. Rebecca started her career in sales at Capital One Financial Corp., where she began as a Sales Associate and was eventually promoted to a Senior Management role.

BRAD ANSLEY, Vice President, Richardson Sales Performance – Healthcare bansley@spisales.com
Dynamic sales and marketing Executive with 30 years of business experience, ranging from bench microbiologist to successfully launching 12 $100+MM products in strategic roles. Specialized in the life sciences field, areas of achievement include:

• Development and execution of tactical plans that result in superior market share results
• Development of successful product launch promotional strategies
• Strategic resource utilization based on sales and market analysis
• International training facilitation.

Key areas of expertise include strategic brand management, sales management, new business development, tactical planning, Solution Selling®, evidence-based medicine, training and facilitation.

This webinar is brought to you by:

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