Data-Driven Approaches: Building a Framework for a Successful Product Launch, POA or NSM

Traditional methods for measuring the success of product launches, plan of action meetings (POAs) and national sales meetings (NSMs) include curriculum development and delivery on-time, within budget and certification for all field teams. But what if success was more than simply checking these boxes? A deeper value can be derived from these massive logistical and financial expenditures to demonstrate their lasting impact on learning retention, long term behavior change and productivity in the field.

In the second of three LTEN webinars in the “A Data-Driven Approach to Optimize Product Launches, POAs and NSMs” series, sponsored by ACTO, you will hear about new approaches in the development and distribution of training materials to get your learners out in the field faster, and better equipped to hit the ground running. Meera Mehta, director of sales training for Kaleo, and Jimmy Christie, senior commercial training manager for ACTO, will show you how to:

• Maximize your agenda to speed ramp time.
• Implement impactful learning retention techniques to improve rep effectiveness.
• Apply an easier, faster and compliant certification practice.

Whether you’re a seasoned training professional or a newcomer, this webinar series will provide a blueprint on how to leverage new data insights to help make informed decisions on things like pre-work curriculum, live event content and post-event pull-through that will change what  product launch, POA and NSM success looks like.

Register today for this free, LTEN webinar.  Not an LTEN member? Join today and realize the value.

Register here for:

• April 18: Data-Driven Approaches: Measuring Success Beyond Certification for Product Launches, POAs and NSMs
• Feb 28 (On Demand): Data-Driven Approaches: Developing a Strategic Product Launch, POA or NSM Pre-Event Plan

Presenter:

Meera Mehta, Director of Sales Training
Kaleo

Meera started her career in the pharmaceutical industry more than 20 years ago as a sales representative but her lifelong passion for learning led her to training. Blending her field experience promoting multiple therapeutic areas across various customer types with her creativity enables Meera to produce innovative and engaging learning and development for her sales teams. When not in the training room, Meera indulges her sense of adventure by traveling world to experience new cultures and keeps grounded by sharing her love of cooking with her family.

Jimmy Christie, Sr. Commercial Training Manager
ACTO 

Jimmy’s mission is to inspire others to become the best version of themselves. With a passion for technology, he lives this daily at ACTO while also accelerating, enhancing and evolving the way we learn.

Previously, Jimmy worked at Janssen BioTech and AstraZeneca Pharmaceuticals in learning & development. Throughout his time at both companies, he was tasked to find, implement and execute on the top learning technologies in the industry and share how learning can become a strategic driver for performance. He’s explored and implemented AI solutions as well as the AR/VR world for immersive learning experiences and has taught new-hire classes of field reimbursement access specialists.