Rethinking Your Sales Training: Designing Highly Effective Sales Training for 2023

Statistics indicate that today’s sales training is neither innovative nor effective. According to Forbes magazine, 55% of salespeople lack basic sales skills, 58% of buyers report that sales reps are unable to answer questions effectively and 82% of B2B decision-makers think sales reps are unprepared. Why is this?

Because organizations are still utilizing traditional training methods, which rely heavily on gaining experience in the field (through trial and error), rather than preparing sales associates to be successful day one in the field. In addition to initial onboarding, organizations need to also consider a more holistic approach that continues to develop and advance selling skills beyond new hire.

Join us for this LTEN webinar, sponsored by S4Netquest, in which we will:

1. Highlight issues with the traditional sales training models.
2. Discuss how to transform your current sales programs into an innovative, highly effective training solution that can provide an impact for your team and bottom line for 2023.
3. Share demos of engaging and effective sales learning assets within the medical industry.

Register today for this free LTEN webinar.  Not an LTEN member? Join today and realize the value.

Speaker:

Jim Guilkey, President, S4 NetQuest

Jim Guilkey, Ph.D., is the author of M-Pact Learning: The New Competitive Advantage — What All Executives Need To Know. He is the president of S4 NetQuest and is a nationally recognized expert in instructional design and learning strategy, with extensive experience in leading the design, development, and implementation of innovative, highly effective learning solutions. Under his leadership, S4 NetQuest has transformed the learning programs for numerous corporations, including Johnson & Johnson, McDonald’s, Merck, Nationwide, Chase Bank, BMW, Cardinal Health, Domino’s, GE Medical, Kaiser Permanente, Yum! Brands, and others. Guilkey is a frequent speaker at national conferences and corporate training meetings. Before co-founding S4 NetQuest, Guilkey served as the assistant director of flight education at The Ohio State University. He received a B.S. in aviation and an M.A. and Ph.D. in instructional design and technology from Ohio State.