Webinar: The Business of Storytelling

Friday, Feb. 4
12:30 p.m. ET/9:30 a.m. PT

There is power in storytelling. Messages delivered through stories are 22% more memorable than just facts. Stories are easy to remember and capture an audience’s attention by engaging their emotions.

Join us for this LTEN webinar, as we focus on brand storytelling, which allows us to connect on a deeper, more meaningful level with our desired audience. Sloane Heffernan, a two-time Emmy Award-winning journalist and founder of Storymore, will show you how a compelling narrative, authentic characters and truthful dialogue builds trust, loyalty and lasting relationships.

After this session, you’ll be able to:

• Build a narrative with your own storytelling toolbox.
• Clarify your story and capture the attention of your easily distracted audience.
• Ask “reporter questions” to get the answers that will best tell your story.

Who should attend? This session is for anyone who wants to be a more effective communicator, reach a larger audience and develop stronger relationships.